|May 17 2011|
In the months that followed the report’s October release, the Netflix statistic was repeated thousands of times in media articles, analyst reports, conference presentations, and consumer blogs. Even today, almost 7 months later, “Netflix is 20% of downstream traffic” continues to appear in articles discussing Internet traffic.
The report also shed light onto the first few weeks of Netflix’ expansion into Canada, hinting at dramatic service uptake and potentially massive implications for Canada’s service providers. Netflix’ venture into Canada is no doubt being carefully monitored by service providers around the world, for it gives them an idea of what might be in store in their own backyard if Netflix pursues further international expansion.
7 months is an eternity in the Internet age, and much has changed since the Fall 2010 report was released. Since that time:
What does all of this activity mean for the Internet providers of the world? Several prominent findings are enclosed in this report.
Netflix has achieved subscriber penetration of 28% in the United States and 11% in Canada, and the average Netflix subscriber consumes more than a gigabyte of data per day. Both of these metrics (market penetration and daily data consumption) continue to grow at aggressive rates.
PDF format, 2.69MB, 10Pages.
Global Internet Phenomena Spotlight: Netflix Rising
What does it all mean?
How much more can Netflix grow? A whole lot. Consider that game consoles have a huge market penetration, set-top boxes (Roku, Boxee, Apple TV11 etc) are becoming mainstream, and you would be hard-pressed to go to an electronics store and purchase a TV that didn’t include native Netflix support. It’s not absurd to think that within a few years, >95% of North America’s living rooms will be “Netflix-ready” (this includes late-adopters who refuse to watch Netflix on a laptop). ...
Netflix is the world's largest online movie rental service, with more than 15 million subscribers.
|Last Updated ( May 17 2011 )|
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