"Wow, wow, wow! I never imagined meatless meals could be so satisfying." --Oprah Winfrey, on Oprah.com

THE CONSCIOUS COOK is a breakthrough in vegan cuisine. By teaching readers how to make truly satisfying and delicious meals without the meat and dairy‚ it makes the shift to a vegan lifestyle easy.

A former steak lover himself‚ Chef Tal struggled for years on a vegan diet that left him hungry and filled with cravings for butter and meat. About ten years ago‚ he decided that the best way to satisfy his dietary desires was to make food that was good enough for "foodies" and could gratify his cravings for rich flavor and fat.

The solution? Create vegan meals with substantial proteins that could literally change the way people eat. He studied all aspects of non−meat proteins and today is widely regarded as the expert in the field‚ developing new concepts for meals and sauces and helping to improve textures for food companies such as Gardein (the provider of vegetable proteins used by

Morningstar Farms‚ It′s All Good‚ Trader Joe′s brands‚ and the prepared food department of Whole Foods‚ to name a few).

THE CONSCIOUS COOK features a center−of−the−plate protein in all of its entrees−a first for vegan cookbooks. Seventy−five original recipes are organized by categories that include starters and small plates‚ soups and salads‚ entrees‚ and desserts. Each recipe is accompanied by stunning full−color photographs.

Browse Inside: The Conscious Cook: Delicious Meatless Recipes That Will Change the Way You Eat

Hardcover: 240 pages
Author: Tal Ronnen
Publisher: William Morrow Cookbooks (October 6, 2009)
Language: English
ISBN-10: 0061874337
ISBN-13: 978-0061874338

Named one of the top ten cookbooks of the year. (Epicurious )

#3 New York Times bestselling book (New York Times )
#14 Wall Street Journal Bestseller (The Wall Street Journal )

See Inside: The Conscious Cook: Delicious Meatless Recipes That Will Change the Way You Eat

A former steak lover himself, Chef Tal struggled for years on a vegan diet that left him hungry and filled with cravings for butter and meat. By applying traditional French culinary techniques to meatless cuisine, he found that he could gratify his cravings for rich flavor and fat.

The Conscious Cook shows readers that avoiding the health risks and ethical dilemmas of eating meat and dairy does not mean sacrificing taste and appetite. This is not a cookbook of sprouts and tofu burgers, but of mouth-watering, hearty meals that keep the protein at the center of your plate. Featuring 75 original recipes that will satisfy the fussiest foodies and the most dedicated of carnivores, The Conscious Cook is a breakthrough in meatless cuisine that will revolutionize the way readers experience food.

ABOUT THE AUTHOR
Chef Tal Ronnen is the most celebrated vegan chef working today. In the spring of 2008, he became known nationwide as the chef who prepared vegan meals for Oprah Winfrey's 21-day vegan cleanse.

He has since catapulted to fame, catering Ellen DeGeneres and Portia de Rossi's vegan wedding, Arianna Huffington's party at the Democratic National Convention, and the first vegan dinner at the U.S. Senate.

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